Because 10% is easy.
And it will make a difference.
The idea is to get administrators, editors, art directors, and production people to put their alumni magazines on paper that has 10% more recycled content than what they currently print on.
Because 10% is easy and it would make a difference. Most budgets can afford small incremental changes. By auditing current practices to eliminate waste, streamlining revisions, and/or cleaning mailing lists, any potential cost increase can be offset to pay for the nominal charge of upping the pc recycled content 10%. In many cases there may actually be a monetary savings for making the switch.
Do it yourself, or not. You can begin the investigation by yourself or you can talk to one of the papers featured on our resource guide. We will offer a few sheets from different manufacturers, with specific variety, to increase the opportunity for cooperative purchasing power. Choosing an environmentally friendly stock is a chance for designers and editors to select a paper that shows off their institution and make a difference.